Anti-Vape Ad Campaign

The anti-vape campaign contains three advertisements for the U.S. FDA that showcases vaping as being harmful and needing awareness. To signify vaping as dangerous, these ads each had a person massively covered in smoke on their faces while holding an explosive device. These destructive devices are the main focus to the viewers because it’s to portray that vaping can destroy you anytime while using it. The images were also edited with dark shadows and hues to emphasize that vaping can bring people down into a dark place, meaning death. Along with it, contained bold text with highlighted words in red. The highlighted words are presented purposely in red for the viewers to understand the direct message within the ads.