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Hawaiian Tropic Magazine Ads

This is a series of three advertisements for the sunscreen brand, Hawaiian Tropic. It is presented to have the viewers see that they’re the best brand for smooth, and shiny skin with protection. The goal for these advertisements is to demonstrate a diversity of women at the beach enjoying their day in the bright, beautiful sun. The typography is the main focus within these images because it is to represent the ‘sun’ or ‘light’ itself, while the women are beaming with smiles. The color palette within the images was also edited to match with Hawaiian Tropic’s concept of bright, pastel colors in order to get that ‘glowy’ look.

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