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Sakura Con Branding Event

Sakura Con is a anime convention that’s based in Seattle and starts around spring every year.

Sakura is a cherry blossom flower that always blooms only in the spring. Therefore, a sakura

flower is illustrated within the bubble-like type for the convention’s brand identity. The main focus of this brand is to establish the convention as ‘fun, playful and cute’. Which is also the concept of what most Japanese animations are like today. Since this brand is for an event, a campaign is presented with several different images of prints, media, motion and objects. The challenge within this brand was to convey how many uniquely versions could be created with design, but can still match with the event’s identity.

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